FACES PLP/PDP Revamp

The project focussed on streamlining the layout, improving the presentation of product information, and incorporating personalized elements to meet the diverse needs of Faces' customer base.

Role	Company	Date
Senior UX Designer	FACES	2022

Overview

The project focussed on streamlining the layout, improving the presentation of product information, and incorporating personalized elements to meet the diverse needs of Faces' customer base. My role was to lead the UX/IU design process, ensuring the redesign was completed within 3 months and will stay within the allocated budget for UX improvements and development cost

Problem Statement

Facing a decline in user engagement and conversion rates due to the ineffective design of its product listing page and product description page on both the app and website. Users find the current pages to be cluttered, difficult to navigate, and lacking in essential information, which leads to frustration and a decrease in overall satisfaction.

By redesigning these key pages, Our aim was to create a more intuitive, informative, and visually appealing experience that will enhance user satisfaction, improve navigation, and ultimately drive higher conversion rates.

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Research

I began with a comprehensive research phase to understand user behavior and pain points. This included:

User Interviews: Conducted interviews with users of the site to gather qualitative insights.

Stakeholder Interviews: Conducted interviews with our team to understand what business needs and priorities

Analytics Review: Analyzed website analytics to identify patterns in user behavior and drop-off points.

Competitor Analysis: Reviewed competitors' product pages to benchmark against industry standards and identify best practices.

Based on the research findings, I brainstormed and developed several concepts. Key ideas included:

Simplifying the layout to reduce clutter.

Enhancing the visual hierarchy to guide users through the page.

Improving the accessibility of product information

Raised non-design related concerns with developers and worked on guides that design may affect

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PLP Improvements

Objective: Enhanced the product listing page to improve usability and product discoverability.

Key Improvements:

Comprehensive Analysis:

I conducted a thorough analysis of the existing product listing page to identify areas for improvement.

Simplified Navigation:

I simplified the navigation structure, making it easier for users to browse through different categories and filter options effortlessly.

Visually Appealing Layout:

I introduced a visually appealing layout that prominently displayed product images, prices, and relevant information to enhance product discoverability.

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PDP Improvements

Objective: Enhanced the product listing page to improve usability and product discoverability.

Key Improvements:

Comprehensive Analysis:

I conducted a thorough analysis of the existing product listing page to identify areas for improvement.

Simplified Navigation:

I simplified the navigation structure, making it easier for users to browse through different categories and filter options effortlessly.

Visually Appealing Layout:

I introduced a visually appealing layout that prominently displayed product images, prices, and relevant information to enhance product discoverability.